Case Study
LEXUS LAUNCH
The brief for this edit was, to say the least, complex. The event was held in Barcelona and had to convey a typically Spanish feel. The music was supplied to us by the client and the edit had to be precisely timed to the music. The audience of 200 or so, were seated facing a stage where the new Lexus was positioned, covered with a large red silk cloth. A Flamenco guitarist sat stage left on a tall stool under a single spotlight & began to play. At a precise point the video was output to 6 x 50 inch plasma screens positioned in a semi circle behind the stage. As the music built the silk cloth gradually uncovered the car and also revealed a Flemenco dancer, who began dancing in time to the guitarist and video together. Unfortunately as with so much of our work, we didn’t get to see this moving performance but were told it received a standing ovation.